Erik: After starting the first one as a teenager, I self-published two novels in 2018 in my mid-to-late twenties. My first audiobook (a strategy guide for my favorite board game, Diplomacy) came out in 2020. And my most recent book, published in 2022, explored elections in Minnesota.
I've worked with fiction and nonfiction authors since the mid-2010s with writing, editing, marketing, and publishing. While helping over 90 authors choose the title and subtitle of their books gave me insight into many genres, working closely with independent clients as a book coach has lately been the most interesting. Why? Because I think these smaller scale engagements are not only the future of writing and publishing, but also storytelling more broadly.
I also recently accepted a role with Reedsy to help authors meet freelancers to bring their books to life.
Ami: In your experience, what is a writing coach?
Erik: A combination of project management, teaching, editing, and strategy to help a writer or author build a practice of writing and meet their goals. If they can imagine writing a book, I can help them write, design, and publish it.
For me, a writing coach also provides an editorial lense, accountability, and strategic support to bring an author's writing into the world, whether in book or some other form.
Book coaching is definitely quite separate from ghostwriting. I'm able to distinguish the two because I've done some ghostwriting and ghostwriting-adjacent collaborations on book-length works.
Maybe this analogy can help to understand how I look at it.
I recently began group fitness coaching for a local gym. Now, imagine that during class I noticed a member using improper form on a dumbbell movement. Next, suppose I tried to help this member by taking her dumbbells and performing the movements for her. Would this actually help at all? No. And while it is apparent that demoing movements can help an athlete perform better, it is preferable for the member to practice and make adjustments for herself, with guidance. The role of the coach is to use various visual, auditory, and tactile cues to assist and encouragement improvement.
This is my general approach to writing and book coaching too.
However long it takes — and it will take a good amount of effort and time — I am there to support a book writer toward their good first draft and beyond.
Whatever writing project or book an author or writer can imagine, I help them to make a plan to get there and hold them accountable to it.
Ami: How long have you been coaching other writers? How did you get started?
Erik: Very recently, officially, though I've long helped friends, family, and acquaintances with everything from short stories to essays to autobiographies.
Ami: What are three of your favorite things about coaching?
Erik: Seeing someone solve their own problems, teaching how to let go of limiting beliefs, and being a guide toward steady improvement as a writer.
Ami: What kind of person needs a writing coach? What is their goal? How does a coach help them reach it?
Erik: [The best people to coach are] authors and writers who understand the value of continuous improvement in their writing. Writing is a stepping stone to better communication. Writing with a purpose leads to the manifestation of a story or book which changes how readers comprehend something inside themselves or in the world.
Ami: What is one of your favorite projects that you’ve worked on? What made it so special?
About 9 years ago, I bought my dad voice recognition software so he could speak his autobiography into existence instead of typing it. A few years ago, he finished it.
More recently, I helped an author evaluate his early draft of a book introducing new readers to the Bible. With the help of a mentor, I learned how to give critical yet constructive feedback that, instead of dissuading him, actually encouraged him to do the hard work of clarifying his writing during revisions.
Erik: Books, when well written, artistically designed, and strategically marketed, are a unique package of information that immediately impacts its readers. Books, whether print, audio, or digital, will remain a vibrant living aspect of our culture, perhaps in the future more than at present. Books teach, heal, and uplift.
How books get created and put into readers' hands varies.
Just as very few people would wish elections to be centralized and controlled by one entity, publishing, which is really just the distribution of information and stories, should be decentralized. This means, at an increasing rate, independent writers and authors will work with freelancers or small teams to get their manuscripts to completion, edited, and published to serve their ideal readers. While there are observable patterns in book creation, the magic happens on the author's internal landscape and on the external landscape traversed with trusted adventurers, all in service of sharing something thoughtful and meaningful with readers.
Thank you for reading!
If you've thought of hiring a book coach, what do you expect to get out of the relationship?
If you are (or have been) a book coach, what are your thoughts on the process?