Monday, May 08, 2006

Press Releases Revisited

I'm meeting with my friend Denise today to discuss ways of getting the word out about an equine information clinic she'll be holding at Whistler Farm on May 17. A vet will be there to talk about the special needs of senior horses. Another vet will discuss equine dentistry. A representative from Kent Feeds will be there to talk about nutrition. And an equine chiropractor / acupuncturist may be there as well.

The clinic will be free to the public. All in all, it's the sort of thing that should be of interest to anyone who has a horse. The trick is letting those people know that it will happen.

I'm going to help her write a press release, and brainstorm other ways to let the public be aware of what is happening. As we all know -- having the best-planned, most interesting, most informative event is pointless if no one knows about it. The press release is not the only tool available for telling people about what's happening. But it is a useful tool.

In Other News

We had a houseguest this weekend -- my roommate from university came from Columbus, Ohio, for a visit. Went canoeing on a nearby small lake, watched videos, ate food that was bad for us, and just generally lazed around.

Also fought a nasty case of poison ivy that has affected both arms, my face, and infiltrated my sinuses. Not as fun as you might think. I discovered that washing the offending areas with warm, soapy water, and then applying liquid Benadryl (used for children's allergies) topically works better than anything else. Haven't figured out how to snort Benadryl and get the sinuses.

Today (in addition to working up Denise's press release), is set aside for working on the next chapter of Dr. Warson's book. Gotta stay on track to finish by the end of the month.